Monki Magazine

Monki is a Swedish-based fashion brand that has spawned from famous sisters like Weekday and Cheap Monday. And guess what? They're owned by H&M! If all this name-dropping hasn't got you all excited, then maybe these pictures from the magazine will. I love this feature editorial! So amazingly kitsch and cheerful. I really hope Monki will hit Singapore shores soon, but then again it might have to be a long wait because H&M isn't even here yet :(

All images Monki.com. See more here.